How Michael Jordan became a brand - Los Angeles Times
Betting on a Legend - The Story of Nike's Air Jordan Shoe - Young Investors Society
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
Michael Jordan's first choice for shoe deal: 'That was Adidas' - Sports Illustrated
Six of Michael Jordan's championship sneakers could fetch millions - The Japan Times
Michael Jordan's 1998 NBA Finals sneakers sell for a record $2.2 million | CNN
Air Jordan Sale: See Rare Michael Jordan Collection of NBA Finals Game Sneakers - Bloomberg
What's bigger than Michael Jordan? Gotta be the shoes
Michael Jordan's 'Last Dance' NBA sneakers sell for record $2.2m | Basketball News | Al Jazeera
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
Michael Jordan changed the world': the true story behind Nike movie Air | Movies | The Guardian
The Most Expensive Air Jordans: A Sneakerhead's Dream List | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
Jordan Brand Launches the Air Jordan XXXVIII. Nike.com
Michael Jordan's Six NBA Championship Sneakers Are Now on Display – Robb Report
Michael Jordan's game-worn shoe heads to auction after rescue from mall
Michael Jordan's 'Last Dance' Air Jordans auctioned for record $2.2 million : NPR
Nike is Making a Bigger Bet on Michael Jordan | Fortune
15 Best Jordan Sneakers of All Time – Robb Report
Michael Jordan Autographed Nike Air Jordan 1 Retro High 85 Varsity Red Shoes
The History of the Jordan Brand | Shoe Palace Blog
Michael Jordan's Brand Is Making One Big Mistake
How Michael Jordan's sneakers became a cultural phenomenon, despite the hefty fines he paid | Marca
Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback
