Universo Magazine - How did Tommy Hilfiger become famous? In 1985, to help Tommy launch his first collection, Hilfiger hired advertiser and graphic designer George Lois to make a billboard for the
![1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn 1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn](https://external-preview.redd.it/7gewYQJCmfyiid4aF9LHjLQBjdrKSfm1a53aqy31_Gs.jpg?auto=webp&s=7d095dc6ed1ee3b1678dc6af2ca75b477da7da57)
1985, Tommy Hilfiger was still an unknown brand. Legendary Esquire cover designer George Lois was tasked to create their first Times Square Billboard. Here was the result. [700x866] : r/AdPorn
Tommy Hilfiger - Introducing the Being Bold Hilfiger Edition Capsule. The limited edition capsule collection is inspired by Tommy Hilfiger's famous 1985 “Hangman” advertising campaign. Available at Tommy Hilfiger Chadstone, David Jones
![richard shotton on X: "George Lois ad from 1985 that launched Tommy Hilfiger in the US Hilfiger later said “If I hadn't listened to George Lois in 1985, I'd probably be poor richard shotton on X: "George Lois ad from 1985 that launched Tommy Hilfiger in the US Hilfiger later said “If I hadn't listened to George Lois in 1985, I'd probably be poor](https://pbs.twimg.com/media/ELnhAy-XYAAm11M.jpg:large)